In the foreword by LRQA's Head of Commercial for Customised Assurance, Stuart Kelly highlights the needs of today’s consumer:
“Those working in the food supply chain have long suspected that their businesses are vulnerable to the changing purchasing motivations of consumers who are exerting an increasing influence on procurement, ingredient and packaging decisions. What this report shows is that this influence is often tinged with suspicion, increasingly demanding and, at times, contradictory.”
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