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Fruit supermarket

Food in 2020: What’s Trending for US Shoppers.

In LRQA’s latest survey of 1,000 US consumers, we find out how the habits of the modern shopper are changing, and identify how it impacts businesses.

In the foreword by LRQA's Head of Commercial for Customized Assurance, Stuart Kelly highlights the needs of today’s consumer:

“Those working in the food supply chain have long suspected that their businesses are vulnerable to the changing purchasing motivations of consumers who are exerting an increasing influence on procurement, ingredient and packaging decisions. What this report shows is that this influence is often tinged with suspicion, increasingly demanding and, at times, contradictory.”

You can receive the full report direct to your inbox by completing this short form.

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