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Lords say consumers not confused by vegetarian product terminology.

The House of Lords EU Energy and Environment Sub-Committee said that the use of meat terminology for vegetarian or vegan products was not confusing for consumers.

The House of Lords EU Energy and Environment Sub-Committee’s conclusion come after it held a hearing on the matter, in response to an EU proposal to ban the use of words traditionally associated with meat, for meat-free foods.

The peers said that the ban would reduce consumer clarity, be a barrier to growth for the meat-free industry and make it more difficult for people to reduce the amount of meat in their diets. As such, the committee said that the ban would undermine EU policy objectives on climate change, public health and the environment.

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