LRQA’s latest survey of 1,000 consumers in China explores how public attitudes towards food safety have changed in the last 12 months and the implications this has on modern shopping habits.
This report presents the thoughts and concerns of the Chinese consumer, offering insight and understanding to manufacturers and organisations across the supply chain about what changes might need to be implemented to regain public trust, and ensure adoption of best practice standards.
Discover:
- How food safety concerns are on the rise
- The importance of food waste as a national issue
- What confidence consumers have on labelled goods
- Whether attitudes towards wet markets have changed.