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FDA's Tech-Enabled Traceability

FDA's Tech-Enabled Traceability—New Standards to Improve Food System Transparency

29 Nov 2022


November 29, 2022

1:00pm Central

Food Safety Magazine's Webinar Series, Evolution of New Era: Advancing Strategies for Smarter Food Safety, features leading voices from FDA and industry, and is the most in-depth series looking into FDA's New Era of Smarter Food Safety both inside and outside FDA. The second in this webinar series focuses on Core Element 1 of the New Era blueprint, tech-enabled traceability, as well as the contents of the Traceability Rule to be released in November. During this webinar, you will hear about the envisioned future of food traceability with the creation of standards, as well as other work by FDA to advance traceability as part of the New Era of Smarter Food Safety.

From this webinar, you will learn:

  • What is the need for improved transparency and traceability throughout the food supply chain?
  • How will the standards set by FDA's Traceability Rule encourage greater transparency throughout the food system?
  • How can improved traceability provide real-time insight into food safety and quality, as well as supply chain efficiency?
  • How is assigning a digital identity to food products achieved, and what can industry do to mobilize these changes?
  • How can faster, more widespread adoption of traceability initiatives and technologies by industry be facilitated?
  • What other work is FDA doing to advance traceability under the New Era of Smarter Food Safety?

Can't attend live? Register to view the webinar on demand!

CLICK HERE to register for the first webinar in our series discussing FDA's Smarter Tools.


Frank Yiannas

Deputy Commissioner for Food Policy and Response

Captain Kari Irvin, M.S.

Deputy Director, Office of Coordinated Outbreak Response and Evaluation (CORE), CFSAN

Food and Drug Administration

Katherine Vierk, M.P.H.

Director, Division of Public Health Informatics and Analytics

Food and Drug Administration

Angela Fernandez

Vice President, Community Engagement


Ed Treacy

Produce Traceability Initiative Core Team

International Fresh Produce Association (IFPA)

Adrienne Blume (Moderator)

Editorial Director

Food Safety Magazine

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