Supply chains have become ever more integral to the consumer’s perception of a brand and consideration of a product. Our report indicates an urgent need for more transparency across beverage supply chains if customer confidence is to remain intact. This report looks to raise awareness of the critical risk factors found and to inspire a new conversation on the opportunity for improvement.
Key findings from the report include:
- 97% of respondents report having been affected by food fraud in the past 12 months.
- 80% agree that food fraud is a growing concern for their business.
- Only 22% of manufacturers are ‘very confident’ that suppliers meet food safety standards